WhyteSpyder is a full-service, integrated content marketing agency serving medium to large businesses within many vertical markets, including retail and manufacturing. The company is specialized in providing complete integrated marketing strategies at the highest quality which includes digital branding, advertising, publishing, photography / video and packaging services.

Goals And Objectives


WhyteSpyder gave me the opportunity to learn more about my IT Certification and programming field industry from a real-world perspective. While the classroom certainly teaches me important information and science, there’s something different about implementing those teachings with a real client or customer.

My main goal is to increase the familiarity of the business and especially in Email Marketing and Web Development
i.e. how to design and implement email campaigns to engage with promote products or services, and drive conversions ,how would programming give economical solutions to small businesses and increase their profitability.


From an Email Marketing perspective:
The process that I followed for building the emails was as the following:

Set Up a Robust Infrastructure:
I began by setting up a strong technical infrastructure, ensuring secure data management and leveraging technology for optimal performance.

Select an Email Platform:
I chose Mailchimp email platform to integrate it with CRM system.

Store Subscriber Data Securely:
I Stored subscriber data while ensuring compliance with privacy regulations.

Design Responsive Templates:
I Used HTML/CSS to design responsive email templates that adjust to different screen sizes.

Automate Workflows:
Automate workflows using triggers and scripts to streamline email marketing campaigns.

Testing Email Code:
Test the email design and code within the chosen email platform (e.g., Mailchimp) to ensure everything functions as expected.

Send Emails:
Once tested, send the email to the clients' emails connected to the database.


From Web Perspective:
Identify challenges associated with different type of web hosting options.
Learned about web hosting and how to upload pages with by the tools that come up with the hosting service or with FTP (File Transfer Protocol).
Worked in Webclient side programming (JavaScript/jQuery) with CTO .
Joined with CTO in programming in some programming area to get more knowledge and experience.

About Connections:


Internship experiences with WhyteSpyder had provided me a valuable opportunity to share my skills with Mr. Alaa Ahmed, Chief Operating Officer in the company. This can be a great benefit when, in the future, an opening does occur. I have impressed the management and the owner had informed me that I will probably be on the list of top candidates for an opening job.

After this remarkable internship opportunity, I think I have obtained references for future job opportunities. My internship supervisor
Mr. Jeremy Andrews: Director of Email Marketing had a chance to see my skills and knowledge in action at the company and he offered me to be one of the references for any future job opportunities.

My other senior collogues such as Mr.Grant Harness,Senior Data Analyst , Mr.Roger Dickey, Director of Development and Chief Technology Officer Mr. Athen Brandon, Video Producer, Ms. Jeannette Bridous, Content Producer.

Reference:

• Mr. Alaa Ahmed: Cheief Operating Officer
• Mr. Eric Howerton: Cheief Executive Officer
• Mr. Roger Dickey: Director of Development and Chief Technology Officer
• Mr. Jeremy Andrews: Director of Email Marketing
• Mr. Grant Harness: Senior Data Analyst
• Mr. Athen Brandon: Video Producer
• Mr. Jeannette Bridous: Content Producer

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