ROLE OVERVIEW
Building practical marketing and web skills.
WhyteSpyder is a full-service integrated content-marketing agency serving businesses across retail, manufacturing, and other verticals. Its work includes digital branding, advertising, publishing, photography, video, and packaging services.
Goals and objectives
This internship applied IT and programming education in a real-world environment, with a focus on email marketing, web development, and creating effective digital solutions for businesses.
Email marketing workflow
- Set up a robust technical infrastructure for secure data management.
- Used Mailchimp as an email platform and worked with subscriber data.
- Designed responsive HTML and CSS email templates.
- Automated campaign workflows, tested email code, and prepared delivery.
Web development perspective
- Explored web-hosting options and FTP-based deployment.
- Worked with client-side programming using JavaScript and jQuery.
- Collaborated with technical leadership to build practical experience.